Pharmed - O.R.S Brand Video

Pharmed embarked on a multi-faceted campaign to elevate their O.R.S. brand and foster widespread recognition among various target audiences. Their efforts encompassed a diverse array of activities, including PR initiatives, social media engagement, sponsorships, website development, advertising campaigns, trade promotions, and consumer offers. As part of this comprehensive strategy, they sought to create a captivating brand video that would highlight the O.R.S. product line, showcase its diverse range of users, and reinforce its significance as an everyday hydration solution for all.

ASK

Drive awareness of O.R.S among the target consumer base. Drive brand loyalty and propensity to purchase.

Approach

The animation in the video employed an abstract, frenetic, and fast-paced style to transport viewers into the whirlwind of a hectic lifestyle, where the benefits of O.R.S. hydration tablets would be most acutely felt.

Design

The abstract design distilled the essence of a hectic, busy lifestyle into its purest form.